The complexity and dynamism of the factors of the modern business environment sets the task of
effective human resource management, maximum self-realization and professional growth of
employees. The manager needs to have coaching competence to constantly control the direction of
professionally oriented development in the business space. The authors tell how, paying special
attention to the corporate culture, the motivation of decisions in the context of sustainable
development, you can get the desired result from the company's employees. Coaching as a tool for
adaptive personnel management in modern companies allows developing a reputational concept of
building a sustainable development team and achieving its implementation through active interaction
with personnel. The monograph is intended for HR managers, students, studying management and
administration, business coaches, recruiter’s specialists, as well as for those who seek to deepen their
knowledge in the field of coaching.
